De‑branding & Re‑branding
De‑branding or re‑branding is an efficient way to update and revitalise product lines that have become outdated or are in surplus.
What is de‑branding and
re‑branding?
De‑branding involves removing the existing brand elements from a product, while re‑branding refers to applying a new brand to it.
This service becomes useful when product lines become outdated or when launching a new brand. By re‑using existing stock through de‑branding or re‑branding, you avoid costly waste.
The most common approach is to remove old packaging and labels, then apply new packaging and labels. Re‑labelling allows introducing new branding, supplemental information, and any extra details needed to give the product a refreshed life in an efficient and cost‑effective way.
Why choose de‑branding & re‑branding for your products?
No product line lasts forever. Sometimes products become outdated or surplus, carrying old branding you no longer need.
De‑branding or re‑branding is a cost‑effective way to update and revitalize your line, instead of discarding it.
So rather than disposing of products, you can give them a new lease on life—saving both time and money.
What does the re‑branding service include?
We assist with de‑branding and re‑branding by removing existing packaging and labels, then replacing them with new ones.
We can re‑label or overlay new labels atop old ones, using high‑quality materials and appropriate adhesives to ensure clear, correct application.
We also offer additional re‑branding services, including:
- Pick‑and‑pack services for new offers, promotions, gift sets or product bundles
- Manual packing for delicate or fragile items after re‑branding
- Insertion of brochures or leaflets for re‑branding messaging
- Re‑packaging for promotional items and other products
- Product customisation, where required
- Security packaging services: tamper‑evident labels, special adhesive tapes, tags and protective boxes
Why choose SIM Logistics for de‑branding and re‑branding?
SIM Logistics has years of experience assisting clients across industries with removing old branding and applying new packaging and labels quickly and efficiently.
We use high‑quality equipment to ensure products remain in perfect condition throughout the de‑branding and re‑branding process, with a professional, flawless end result.
Our team handles every stage—from re‑labelling to adding additional materials and re‑packaging—ensuring your product reaches the market precisely as you need.
We have the capacity, space, and staff to deliver fast turnaround times, minimising downtime and relaunching your products swiftly without unnecessary extra costs.
If you need de‑branding or re‑branding as part of your contract packaging solution, contact SIM Logistics today.
Contact Us
At SIM Logistics we understand that each client has unique requirements, so we never offer one‑size‑fits‑all solutions. Whether you need contract packaging, de‑branding, re‑branding, gift wrapping, or any other custom services, we tailor the solution exactly to your business needs.
Our goal is for your products to be packed and delivered perfectly, on time and exactly as you expect.
Don’t hesitate to contact our sales team to discuss the optimal solution for your business.